This book brings forth the stories of twenty women entrepreneurs who have struck a perfect personal-professional harmony, and a chord with their immediate consumers. Their innovative ventures encompass a varied range of services – from supporting victims of acid attacks, to providing free skin care solutions; from online retail of lingerie, handmade bags and fashion accessories, to eco-friendly products of everyday utility; from pet care products, to quirky merchandise; from empowering folk artists, to providing clinical assistance to those going through tough times; from image consulting to house hunting; from arty solutions, to innovative marketing and corporate communication; from creating happy readers to making religious ceremonies simpler – these entrepreneurs have opened avenues formerly unexplored. Superwomen is an interesting journey of how they played all their roles to perfection, aligning their families with their ambitions, showing the world their true mettle.
This book focus on the inspirations and the motivations of the female entrepreneurs. It contains stories of amazing women, some of whose business I was already aware of like Heads up for Tails (Where I had bought this amazing bed for Scooby) and others I had heard of.
Ms. Garg has done a phenomenal job on researching these amazing ladies but also of writing about them in brief. The best thing that I liked about this book was that it has enough story on all of these women that keeps you interested and is relevant. The book focuses more on what motivated these women to tread the untrodden path and how they fought to make their dreams a reality. Each of these ladies is an innovator, who saw a problem in the society that no body else was looking at and then they turned it into their professions. These women literally chose to do what they love, and earn from it.
To be honest, I received an ebook to review this, but I really wanted it on my shelf, so I have ordered a physical copy for myself. Once it arrives, I will make a video review of it as well.