Author: Anuradha Goyal

The Mouse Charmers : Digital Pioneers of India

Book Blurb:

The advent of Internet has been a significant game changer for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path. Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar, IndiBlogger how they started out, the innovations and technologies involved, their business models and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.


Internet has witnessed a revolution of sorts in a few years. Not really long ago, buying things from internet was was not really a thing to do as there were MAJOR trust issues. How to you send money to strangers online. I distintly remember a time when even uploading your own pictures or sharing “personal information” was frowned upon.

So, it must have been a herculean task for the people who pioneered the digital marketing landscape and created a business model. Now, a few years later, people have started buying anything and everything from the net.

This book deals with all the business models which were pioneers in their respective field. How they started the business, why they started it, what were the hiccups, how did they overcome it and much more.

Quite an interesting read for all those who are interested in business, marketing and social media.


(I thank Indiblogger for sending me a copy of this book!)