Words are magic, uniquely portable sounds that help humans understand and communicate with each other.

I have lost track of the number of times I have been asked how do you increase your vocabulary?

Honestly, I do not know. Sometimes when I am writing, a word just pops into my head that seems so right and somehow it manages to convey everything I want to convey. Sometimes I even have to search for the definition of this word, and 99% of the time the word is correct. I have no idea how it popped into my head just when I was in search of it!

Maybe because of the reading, that my mind remembers words more in the context that it is used.

When I had to cram words for pre mba examinations like CAT, I hardly remembered the words I was asked to learn from the word cards. Which was a list of words and meanings.

So, it is really interesting how we learn new words and inculcate these in our language.

Deb Roy decided to scientifically figure out how we learn words and how we can use it in marketing, social media, and more importantly in our lives!

Check out the fascinating talk he gave at Tedx: